I came across an interesting announcement while catching up on Meg's blog,
Recently, one of my favorite stores, Forever 21, has launched a trendy maternity clothing line called Love 21.
There are questions regarding Forever 21's motives for launching a maternity line where their client base is mostly made up of teenage girls. So far, the line has been launched in Arizona, Alaska, California, Utah, and Texas. According to recent statistics, Arizona, California, and Texas are in the top 15 states with the highest rate of teen pregnancy.
However, executive vice president, Larry Meyer, denied an intentional marketing strategy to these particular states and said that 80% of F21's client base is made up of women 18 years and older.
Read the full article and video on CNN.com here.
There are many different and legitimate arguments on both sides of the issue, but regardless of where you stand, pregnant women deserve to look and feel great FOR LESS! F21 offers that to women. Take a look at some of their duds!
What do you think about Forever 21 launching a maternity line?
At least it isn't called "Maternity Forever."
Weigh in with your thoughts below!
